1. Capture the Eye Light penetrates the clutter of a crowded marketplace, enlivens colors and makes space come alive. The eyes are naturally drawn to illuminated objects and spaces. Whether it’s soft, broad backlighting, or the sharp contrast of accent lighting, light inevitably draws the eyes and holds them for longer. 2. Reinforce Brand Just … Continue reading “Designing with Light: 5 Ways to Utilize Lighting in Retail”